我们的星球,值得拥有

欧莱雅,为明天

危机何在?

全球变暖与环境变化可能导致人类及自然栖息地发生永久退化。应对气候威胁是人类共同的责任, 大型企业亦有各自的职责与担当。“欧莱雅,为明天”项目体现了品牌企业责任两大维度的互补 : 一是向可持续商业模式逐步转型,二是为解决社会和环境问题提供助益。
2015 年巴黎联合国气候变化大会 (COP21),欧莱雅集团是首批加入科学碳目标倡议 (Science- Based Targets initiative) 的百家企业之一,该倡议鼓励企业将自身脱碳规划与《巴黎协定》(Paris Agreement) 的目标保持同步,即致力控制温室气体排放,以期将全球气温升幅限制在1.5℃ 以内。作为欧莱雅集团的重要品牌,巴黎欧莱雅也为达到这些目标做出了直接贡献。

作为全球领导品牌,我们能够发挥哪些作用?

基于欧莱雅集团的战略目标,巴黎欧莱雅制定了十年计划 (2020-2030),这一宏大目标与女性赋能及科技驱动的坚定信念充分结合。我们致力于推动该计划合理可持续地进行,使其惠及所有人,重点关注企业、社会及环境问题。我们的行动基于可持续发展的三大核心要素 :

  • 经济 :我们通过系统的生态设计方案,借由改进产品的整个生命周期来改善对环境的影响 ;
  • 环境 :我们致力于在 2030 年将在售产品的碳足迹减半,同时支持致力于环保项目的女性企业家 ;
  • 社会 :我们发起“她守护”项目,旨在传递“如何预防、判断和处理性骚扰”的相关内容,为所有女性赋能。
one

齐心协力 ,
共建美好明天

如今,我们正处于为我们所渴望的明天做出选择的关键时刻。这个选择对地球、消费者、社会、产品,甚至对整个行业都刻不容缓。

作为世界排名第一的美妆品牌,巴黎欧莱雅将把握时机开辟全新道路,以更可持续的步伐迈向未来,从而保障美妆行业公平和可持续地转型。这是我们共同的征途与职责, 巴黎欧莱雅将竭尽所能,携手更多利益相关者共同努力。

“欧莱雅,为明天,我们的星球值得拥有” (L’Oréal for the Future, Because our Planet is Worth it) 项目立足于三大愿景。每项愿景各包含系列举措及具体目标 :

  • 开展自我变革。以更可持续的产品,引导消费者养成更可持续的消费习惯。
  • 赋能利益相关者。调动包括供应商、零售商及品牌大使在内的整个产业链,携手改进商业模式,并与所在行业共享发展之势。
  • 全力应对时代挑战,尤其是关乎女性的诸多难题。我们助力解决迫在眉睫的社会及环境问题,例如骚扰问题和气候危机。

我们将结合前沿科学与高新技术,从容迎接挑战。自绿色科学革命以来,以自然为灵感, 持续创新开发可持续的产品配方。

President

遵照循环经济原则,依托生产及分销场所的更新迭代,以科技创新来改变产品的生命周期。不止如此,我们计划在 2030 年之前使每款在售产品的碳排放量减半。

即使未来任重道远,我们仍将继续赋能团队,激励成员成为可持续发展专家,将社会及环境关切视为日常工作的核心考量。

我们力求提高整个美妆行业标准,在提供优质美妆产品之余,也不忘尊重我们赖以生存的地球。

因为我们值得拥有。你值得拥有。 我们的星球值得拥有。

 

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